Twenty-five leaders from big sports and TV companies in the United Kingdom have a plan. They sent a letter to Chancellor John Healey. They want the government to give tax credits to TV companies. These credits will help companies show more women's sports on television. Big companies like Sky Sports and ITV are part of this group.
Right now, there is a big problem. Last year, only 13% of televised sport was women's sport. Many people want to watch women play sports, but there is not enough TV coverage. The leaders say that tax credits will make it cheaper to film these games. This will help more fans watch female athletes.
The plan can also help the economy. The leaders say that for every ยฃ1 the government gives, they can get ยฃ1.40 back. Also, by the year 2035, the indirect benefits could reach ยฃ6.5bn. This is because more women will play sports, which is good for health and the economy.
Women's football in the UK is already very strong. The Women's Super League (WSL) is a very important league. It is the second-richest women's league in the world. Only the National Women's Soccer League in the United States is richer. This season, every WSL match will be shown live in the UK. Some WSL2 games are also on YouTube. However, the leaders say we need more high-quality TV coverage to help the sport grow even more.