Companies use two new ways to get attention online. First, some companies use "AI washing." This means they say their products use artificial intelligence (AI) to look modern. Often, they do not use real AI. They just use old technology and call it "AI-powered." For example, some companies say their tools are AI, but they are just simple machines. This makes people feel tired of hearing the word "AI" all the time.
Second, companies use a method called "clipping." They pay many people to share short videos on social media. These videos look like normal posts, so people do not know they are advertisements. This is a big business. For example, a platform called Clavicular has 62,000 people who make these clips. These people can earn a lot of money. Sometimes, they earn $3,000 a month. Large brands pay money to these platforms to make their videos go viral. When a video goes viral, it spreads very fast across the internet.
These methods make it hard to know what is real. A "buzzword" is a popular word like "AI" that companies use to create excitement. A "sponsor" is a person or company that pays for advertising. It is important to "disclose" or show when a post is a paid ad. Today, the line between real news and paid ads is very thin. Users must look closely at what they see online.