Meta is making a new plan for a digital market. They want to launch a new app called Arena. This app will use artificial intelligence, or AI, to work. The AI will look at news and popular topics. Then, it will create questions for people to answer. Users can use "play money" to make predictions. They do not use real money, so it is like a social game.
Meta tried to buy a company called Kalshi last year. Mark Zuckerberg, the CEO of Meta, met with the leader of Kalshi. They talked about working together, but they did not buy the company. Now, Meta is building its own tool instead. This is common for big technology companies.
The prediction market industry is growing very fast. Companies like Kalshi and Polymarket are very valuable now. Kalshi is worth about $22 billion, and Polymarket is worth about $10.7 billion. These companies use real money, but Meta wants to focus on social media. Meta wants many people to use Arena for fun.
Meta is also working with Kalshi in a different way. In March, they made a partnership. Now, users can see Kalshi markets inside the Threads app. This helps Meta grow while they finish building Arena. The AI in Arena will be very important. It will create questions quickly because news changes every day. Meta wants to be a leader in this new digital world.