Nvidia has announced a price increase for the Shield TV Pro. The price is now $299.99. This is a $100 increase. The Shield TV Pro first came out in 2019. This change happens because of the high demand for artificial intelligence, or AI. Many companies want parts to build AI systems. This makes the parts more expensive for everyone.
The main reason for the price change is the supply chain. A spokesperson for Nvidia said that the cost of memory and storage is going up. AI companies need these parts to build powerful machines. Because they buy so many parts, there is less for other products. This makes it hard for manufacturers to find parts at a low price. In 2026, many devices with memory or storage are becoming more expensive.
Nvidia is a very important company for AI. They make the hardware that helps large AI models work. Because Nvidia focuses on AI parts, there are fewer parts for older devices. This problem affects more than just streaming devices. For example, the PS5 Pro launched in 2024 for $699.99. Now, the price of the PS5 Pro is $899.99. This is a $200 increase.
In the past, older products usually became cheaper. Now, the opposite is happening. The demand for AI parts keeps prices high. Even a device from 2019, like the Shield TV Pro, is getting more expensive in 2026. Consumers will likely see more price changes for many digital devices in the future.